Nike 360° Shopping Experience
Proof of Concept

Problem

During the development of our 360° image engine for interactive videos, we invited several partners to join our Proof of Concept Beta round to drum up excitement. Nike joined the Beta round and their concept was for an interactive shoppable experience.

Task

As the product owner of this feature, I worked directly with Sr. Designer - Jeremy Jones - to define requirements for the design sprint for this shoppable concept. We needed to include product carousels, additional video, and develop a cost-effective 360° image from scratch that felt integrated into Nike’s branding.

Impact

This proof of concept helped us gain traction from numerous clients for rollout and helped us secure RFPs and new accounts from consulting.