Award-Winning Voice-Enabled CTV Ad
”Troy-Bilt” Campaign

Problem

One of our key partners, The Marcus Thomas Agency, presented us with a unique client problem. Troy-Bilt, a long time leading manufacturer of outdoor power & lawn care equipment, was looking for a big idea to match their out of the box marketing strategy - break into the prosumer and consumer market with the idea that they can mow their lawn and have dinner ready on the table to spend time with their family.

Task

After negotiating our partnership with Say It Now, the leading audio skill producer and Amazon Alexa preferred-partner, I pitched the idea of integrating voice-enabled ad experiences on CTV to Marcus Thomas at an Executive Leadership summit. Soon after we won the RFP, and developed a custom Alexa skill that enabled consumers to live the aspirational lifestyle by browsing slow cooker recipes. They simply ask Alexa “Open Low, Slow and Mow.”

Impact

This voice-enabled CTV creative reached a 38% conversion rate and added a unique brand awareness of positioning Troy-Bilt as an innovative company to thei rnew prosumer and consumer audiences. This execution won the 2024 Digiday Content Award for Best Interactive Content Piece - the only voice-enabled nominee in the category.

Watch the reel of the entire omnichannel campaign strategy brought to life HERE.