QR Code
Video Renderer
Problem
Our fastest-growing service—adding QR codes to client videos—consumed ~30% of the team’s bandwidth, which takes away time from more complex, high budget campaigns. We needed a scalable solution to increase output and enable clients to customize and render QR codes on their brand videos independently.
Task
I conducted a business assessment to uncover competitive and commercial opportunities. I led negotiations with Product, Engineering, and Product Marketing, driving alignment on trade-offs, business requirements, and milestones for a competitive launch.
Impact
By reprioritizing the MVP QR code video renderer 12 months earlier, we will meet the time frame I projected to bring in $6.6MM in new revenue across 150+ global connected TV advertisers. The solution is on track to launch in Q1 2025.
Partner QR code generator site
Advanced QR code generator - great for designers but not for operational/client teams
Disconnected from our internal tracking systems
API Test Prototypes
Developer proof of concept to test partner API limits and assess costs
Supported buy in and trade off efforts with Product and Engineering
V1 Design
Used current and extended Nexxen design system in collaboration with Brand Creative team
Improved usability with visual field options and color pick list values
Error Handling
Sampling of error handling copy
Required fields based on metadata requirements for tracking purposes
Final MVP Design
Campaign CRM details and user tracking
Simple and highly customizable design options to support all brand creatives and verticals