Hey! It’s Gaby.
¿Cómo estas?
I’m Gabriela Maestre (they/them), a Boricua living in Los Ángeles.
Data-driven Creative leader with 15+ years in media with commercial strategy acumen, change management experience, and a proven-track record of inspiring global design teams towards measurable business outcomes.
Sometimes I win awards and talk about my work.
Photo Credit: Sharar BehzadAssembly
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JP Morgan Chase
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PMG
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Samsung
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Stagwell
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Subway
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William-Sonoma
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Warner Media
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Assembly • JP Morgan Chase • Pinterest • PMG • Samsung • Stagwell • Subway • William-Sonoma • Warner Media •
I’ve also consulted for…
Awards &
Recognitions
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This award recognizes Nexxen Studio’s groundbreaking, interactive Voice-to-Action offering for Troy-Bilt’s “Low, Slow, & Mow” campaign, in collaboration with Marcus Thomas LLC. The first of its kind, Voice-to-Action is made possible through our partnership with Say It Now, and demonstrated statistically significant uplifts in Awareness, Ad Recall and Message Association across creatives and targeting tactics.
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This campaign was the only creative submission as part of the the Best Use of Data Category at the Digiday Awards.
“Pure Michigan Leverages Tremor Video’s Data-Driven Creative to Reach Adventure Scouts and Sentimental Travelers by Tremor Video + Universal McCann (Detroit): Employing dynamic creative optimization, reach solutions and behavioral targeting, Pure Michigan, created those vacations locations, for 20 Midwest markets. From a single video source, over 1,000 personalized ads were dynamically generated, garnering some 25,000 viewer engagements across Michigan travel.”
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Selected as a Tech Trailblazer Honoree at the 2022 Top Women in Media and Ad Tech Awards, who recognize the women who are making an impact in the greater digital media and ad tech industry.
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"Maestre joined Tremor in 2015 as creative manager before being promoted to lead Tr.ly, Tremor’s in-house creative team, where they work with CMOs and ad agencies to help them run hundreds of digital ads with different forms of creative. Under their leadership, Tr.ly cranked out about 20,000 ads last year and recorded a 136% increase in ad spend in the first three quarters of 2021 versus the year-ago period."
Thought Leadership
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At AdWeek NY 2024, I had the pleasure of joining chief marketers to discuss current and future use cases of AI when it comes to connecting with the end consumer.
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Selected as launch partner for new Ad Week column “Lessons Learned”, which spotlights unique leaders who share their career learnings.
This story first appeared in the Oct. 10, 2023, issue of AdWeek magazine.
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“Tremor Video’s VP of Sales, Sarineh Croft and VP of Creative Solutions, Gabriela Maestre, join CTA to discuss Tremor Video – one of the leading and most innovative video advertising companies in North America. They discuss how they’re pushing the boundaries of video marketing, their unique approach for understanding client needs and user journeys, and a glimpse at the proprietary methods they’ve developed to captivate more audiences.”
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Interview at Beet Retreat San Juan PR 2022.
“Addressable and connected TV platforms offer fantastic consumer targeting capabilities.
But using data to reach found audiences doesn’t have to stop at targeting.
In this video interview with Beet.TV, one ad professional says more brands should be using data to customize actual ad creatives.”
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“In an era when ads can target individuals’ attributes, what is it going to take for more of them to appeal to minority characteristics?
In this video interview with Beet.TV at Beet Retreat San Juan, one executive bemoaned insufficient diversity in the advanced TV workplace – and said things need to change.
Tr.ly VP of Creative Solutions Gabriela Maestre describes some solutions.” -
“When it comes to the new ad opportunities presented by connected TV, the execution types are broad.
But companies that want to make a splash on the new screen can start with one simple addition.
That is according to one person whose team is helping brands convert their ad creatives for CTV.”